"The new page has been so useful for explaining to our existing customers all the benefits of our support plans — so they make the switch. It’s been working out great!”
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Compudime = powerful checkouts for supermarkets.
In dozens of groceries across New York and New Jersey, Compudime’s rapid — and reliable — POS systems stand at the ready in every checkout aisle (and in every back office). These systems enable stores to take payments easily, adjust pricing seamlessly, and track precisely just how many bananas are left on the shelves. Mmmmmm potassium. 🍌
Compudime’s versatile, feature-loaded software can be customized to every store’s needs and adapted to their workflow. Need hardware? They supply it too — or integrate with existing hardware, whichever makes sense for the shop.
Their ultimate goal: keep the registers running, and the customers happy…and buying.
Even the best POS systems are complex, tracking thousands of products with dozens of configurations. When they run into issues, managers can’t rely on the ol’ restart-and-hope-for-the-best trick — customers are waiting, and the shopping must go on.
That’s why Compudime offers comprehensive phone tech support — to field time-sensitive questions, prevent business-halting crises, and make sure shop owners get the most out of their POS systems. And of course, get everyone home with their paid-for groceries.
But clients were paying per minute for this phone support. And the minutes add up fast ($$$).
In an effort to bring their clients more value, Compudime decided to launch a subscription support service. For a flat monthly fee, clients get unlimited access to the brains behind their POS system, when they need it most.
To let clients know about this service (and encourage them to sign up), Compudime needed a sharp landing page that emphasized the significant savings and convenience of this monthly subscription.
A clear offer is a prereq to clear copy. Hence, we broke down the key components of Compudime’s support into a compelling 2-tier payment structure to meet customer needs: “Gold” and “Diamond”.
With the offer fleshed out, we dove into writing the page.
A straightforward hero section kicks off the page, underscoring the core benefit (AKA peace of mind).
Then comes the most cogent argument for signing up: the money. 😁
If you’re a heavy support user, you’re probably losing gobs of money, every single month.
Next up: an uncomplicated breakdown of the main membership benefits.
Gold — an obvious choice — offers 4 distinct perks; we outlined each with a clear, non-boring explanation, along with what was not covered. Because that’s what a smart retail owner always wants to know. No secrets here.
Diamonds are everyone’s best friend, as evident from the 3 invaluable additions at this higher level of membership — which we highlighted in its own section.
A crisp comparison table shows how a subscription plan is a no-brainer, compared to the expensive status quo.
Rounding out the page are more essential sections: how-it-works, testimonials, FAQs — all in Laura’s effortlessly beautiful, easy-read style. Then the grand finale: a reminder of what they stand to lose in terms of peace of mind, productivity, and piles of pennies — if they don’t subscribe.
Compudime’s subscription plans just make sense. We were happy to help them craft a compelling offer, then a compelling landing page, so they can easily sell this great service to their existing customers.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
