Fact:
Tech companies need to move in dog years.
Markets change.
Products evolve.
Audiences shift.
When B2B tech brands realize their website has become a liability — driving away leads with vague, forgettable, and confusing copy — they look our way.
They also come to us when…
“Our product has evolved enormously, but our messaging got left behind. We know we’re leaving money on the table: prospects check out our website and leave unimpressed…or unengaged.”
“Despite our great team and culture, our website is so dry that even I can’t get through it — and I own this place! We need copy that doesn't make eyes glaze over…and doesn't sound like everybody else.”
“Our messaging is weak because it wasn’t based on any real research or strategy; we created it on the fly. But it repels leads, and we need to fix that.”
“We’re good at selling once the prospect steps through our door. But our website is not generating leads! We need more clarity and more energy in our messaging.”
Markets change.
Products evolve.
Audiences shift.
If every website iteration takes 5 months to go live, you cannot stay competitive.
Hanging around for half a year to launch the redesign? That’s a surefire way to fall behind faster than you can say ‘obsolete.’
So, we ditched the never-ending project timelines and introduced a 5-week sprint.
Because you need copy that’s not just sharp and strategic, but actually OUT THERE, bumping elbows with the real world and gathering feedback. 🔥
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When I first read Michal’s website, I felt connected and engaged. Even after I’d decided I wanted to work with her team, I kept reading — the content felt so genuine and resonant. This was what I wanted for my own business’s website: for every person who comes to feel exactly what I’m feeling.
And when I saw the copy Michal wrote for us, I was giddy. It was exactly what I was hoping for — it exceeded my expectations. Along with the copy, Michal sent a 15-minute video in which she articulated the flow and the thought process behind it. So before we even met to discuss the work, the video gave us her perspective and helped us understand the logic behind the copy.
It was a pleasure to work with a partner who got it. We didn’t have to work to get her up to speed. We pride ourselves on being A-players and working with A-player companies, and with Michal, we felt like we were working with another A-player.
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Careful review of:
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We distill all the golden insights from the research phase — discovery, interviews, data mining, competitive analysis — into a skimmable 1-3 page packet that crystallizes your fundamental verbal branding + positioning (without 37 dense, complicated slides that nobody’s gonna read anyway 😁).
We construct a strategic site map outlining:
We outline, write, and wireframe your homepage so it’s memorable, sticky, and differentiating.
We outline, write, and wireframe a Product page that makes a compelling case for your product’s value — so the ICs and decision-makers can easily get on board.
We outline, write, and wireframe up to 3 more web pages, often one of the below:
Based on your feedback, we transform solid first drafts into wow-wow-wow finals. We incorporate any remaining light edits and polish, polish, polish till you see your reflection in the document. Lookin’ good!
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There are no surprises here. 😊
No winging it. No guesswork. No praying for creativity to strike at midnight. Why? Because copywriting is equal parts science, anthropology, and art. It’s about plodding through a proven process — without forgetting personality at the doorstep.
Here’s exactly what you can expect, day-to-day, during the 5-week sprint:
What sets Michal apart is the thoughtfulness behind her work. She’s results-driven — she truly cares that the copy will do what it’s supposed to do. While less seasoned writers simply execute, Michal is strategic and insightful — and unafraid to share her opinion. She’s not just thinking how can I make this client happy? She’s looking to make them truly happy, with real, measurable results.And she’ll go above and beyond to make that happen. For example, in the course of my Intensive, Michal included several case studies as extras, along with the homepage copy. I was not expecting that! But Michal felt that the page needed the case studies to boost engagement and conversions, so she did them.
Founders typically spend 1-3 hours filling out the Discovery Questionnaire. It’s customized and designed to dig deep into every aspect of your product. The information and insight it provides allows us to craft targeted, on-point website messaging.
Many of our clients complete the questionnaire as a team; it sparks interesting conversations that create more alignment, and helps us identify the brand’s X factor.
Nope! For 6 months after completing the Sprint, you can book a complimentary 60-minute follow-up call with us. You can ask us any questions that came up.
ALSO — once the website is designed, we provide a complimentary video review of the design, a complete proofread, and a round-up of suggestions to ensure a blissful marriage of copy + design.
No, we specialize in website copy.
We have a wonderful network of designers, brand identity specialists, and developers whom we can connect you with, depending on your budget and needs.
Yes. You will get a Positioning & Messaging Brief. AKA a 1-3 page packet that crystallizes your fundamental verbal branding + positioning (without 37 dense, complicated slides that nobody’s gonna read anyway 😁).
This whopper becomes our single source of truth for the project.
Yes. Customer interviews yield rich qualitative data — insight into your customers and what they most appreciate about your product. If you don't already have these interviews, we strongly recommend you conduct them.
We can provide you with a customized set of questions for your own team to conduct the interviews, or we can do the service for you as an add-on package ($300/interview).
Michal’s attention to detail allowed her to see beyond the surface-level of what we were saying. She asked pointed, on-target questions about the broader picture, looking at it through a marketing, sales, and design lens to get a holistic view and tell our story.
We’ve engaged Michal for multiple projects, and she consistently exceeds expectations. Once, she revamped an executive summary for an RFT that had gone through several failed internal drafts. The version she produced a few days later was significantly better than any of ours.
For us, it’s simple: find the budget to work with Michal and her team. The investment always pays off.
Michal created a compelling set of emails that generated some great opportunities: 30 days later, our client base had increased significantly. She was easy to work with and integrated feedback very well. We’d recommend her to anyone who needs tight, clear, and evidence-based copywriting.
Michal’s team took raw, dry details and turned them into something engaging — something people want to read. They made things easy by sending us a detailed questionnaire: all we had to do was fill it out.
And thanks to their persistent follow-up, we sensed they were “on top” of the situation throughout. There were no surprises: prices, delivery times, and content plans were clear, and all expectations were met. Michal’s is a copywriter team I plan to recommend!
Get decisive, distinctive copy that reflects your value prop —
and resonates with your best people — in 5 weeks.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
