It’s craving clarity, begging for punch, starving for specificity — feed it, then it might just take off on its own 💥
who want their existing copy optimized + polished by an expert — so they know their asset is working as hard it can
who write their own copy — and it’s good! — but want to upgrade it with more persuasion, clarity, and OOMPH 🔥
who want a seasoned copy coach to
level-up their copy and give targeted direction before they hit SEND (with confidence)
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Following Michal on LinkedIn, I was impressed. I thought THIS is the kind of energy and wit and clever prose I need on my site — that I can't do myself.
I’ve skimmed all the brilliant feedback from our session and I’m overwhelmed with how helpful it is in its guidance. Wow!
This Power Hour was really helpful to me, and I look forward to working with Michal again.
How I make sure your copy doesn’t sound like a corporate newsletter from 2002
The Power Hour Plan
AKA what you can expect
In advance of the call, you’ll prepare the
copy you'd like me to review. It can be a Google Doc, a live website, or a webpage in progress — any of those formats is fine.
If there’s any background information or context I should know, feel free to include it (or link it) in the doc.
In our LIVE Zoom session, I'll transform your copy from banal to "bravo!" — polishing the rough edges, adding depth where it counts, clarifying the fuzzy parts, and rearranging the messaging for maximum impact.
You'll get marked-up copy with key sections punchified — and pointed recommendations for the rest.
You’ll walk away with sharper, tighter, more memorable copy. Implement the feedback I gave for the remaining copy — and enjoy that feeling of confidence!
After the session, you’ll also get the call recording + transcript, so you can always refer back to it.
AKA how our 63 minutes will play out
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I get oriented with and understand your core business — and goals for the session.
I mute both of us and work on your copy for the next 25-30 minutes. (You can totally step away from your laptop during this time — or you can insert comments & replies as I go along!)
For maximum clarity, let's discuss! We regroup to review my edits + suggestions and talk it through.
I'll recap the changes made (and why they'll improve your results). You'll ask any remaining questions about the copy. Then, we’ll celebrate the progress you’ve made — until our next project together. 😊
She's not a copywriter — she's a transformation consultant. Michal’s holistic approach cancels out all the noise and creates cohesion to not only give you great copy, but to help you understand your own story.
She’s got more tools in her toolbox than anyone else I’ve worked with. And she’s got a process that works. I want my team to be like her.
Michal is an awesome copywriter. She takes raw, cluttered thoughts and transforms them into powerful prose that keeps you hooked. Her copy strikes that elusive balance of results-centered yet personality-pumping. She is fast, responsive, and simply gets it. It seems like she knows me better than I know myself. I warmly recommend her to anyone looking to uplevel their brand.
If you’re not sure, send us your copy and we’ll give you our honest take. 😊
You’re a good candidate for the Power Hour if:
No, this offer includes 63 minutes of my laser-focused brainpower on your copy. After the session, you’ll get the recording and transcript so you can always refer back to it.
If you want to clarify something, you can always email us and we’ll tell you if/how we can help. We don’t bite! 😊
The session will take place over Zoom. Once I get oriented around your core business (~10 minutes), I’ll mute both of us and work on your copy for the next 25-30 minutes. Then we’ll regroup to review my edits + suggestions and discuss.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
