“We’re leaving money on the table: our current messaging is repelling good leads! We need copy that'll help us in the sales process — be an asset, not a liability.”😬
“We really want your hands on our copy — we need that PUNCH and energy — but there’s no way we can wait 3 months.”
“Our sales process shows which messaging works — we need to reflect that on our website, ASAP.”
“We know our customers, we have a good handle on the research — we just need strong copy, fast.”
They take a l
ooooooooooooooo
ng time 🐢
The process can be valuable, but when your company and product evolve constantly, it doesn't make sense for you to invest 4-5 months in messaging that will be outdated by the time it goes live. 😕
When you have to move quickly
When you have a good understanding of your market & audience
When you’ve already done a fair amount of customer research
When your product is new or extensive research is not relevant
When you have one specific asset that — if drastically improved — could impact your pipeline significantly…
This Intensive is for founders & CMOs who need strong messaging they can push live FAST — then tweak as their product &
audience shift.
In less time than it takes to prep your sourdough starter, we can overhaul your homepage or landing page into something you'll feel great about.
You'll walk away with messaging that
— and empowers you to hit key targets 🔥
And you can take this walk SOON — because we book two of these Intensives each month. 📅
This package used to be called the Two-Day Intensive. We expanded it to 4 days to give our clients more value — and an even better final product. 😊
Get your homepage redone — with strategic hierarchy and convincing copy — to speak directly to your best prospects (and communicate why they should choose YOU).
Get crisp copy for your landing page or inner webpage, based on existing research and understanding of your audience (with messaging that’s sticky, resonant, and KEEPS PEOPLE READING).
Get 7-11 compelling emails strategized and fleshed out. Onboarding, re-engagement, post-purchase — emails are a high-ROI way to nurture prospects and sell (when they communicate the powerful transformation you offer).
Plan & create a pitch deck using your collected data and research (so you can tell a cohesive, compelling story — and get the right people on board 💥).
You complete a detailed questionnaire sent 1-2 weeks before the Intensive. This gives us the information we need to create targeted & compelling copy. (On average, it takes clients 1-3 hours to complete the questionnaire.)
Based on your responses, we analyze competitor sites, get a better understanding of your industry landscape, and prepare pointed follow-up questions.
We get on a focused 60-minute kickoff call to review your responses. I ask lots of follow-up questions to get complete clarity.
We hunker down and craft precise, punchy messaging: outline a strong page hierarchy, flesh out 6-9 sections, then let it marinate.
We spend the morning polishing and OOMPH-isizing the copy. Then we send you the finished goods + a clear video walkthrough, explaining our strategy, hierarchy, and word choice.
Ahead of our wrap-up call, you review the doc carefully — and insert any questions, comments, or edit requests.
Typically used for a homepage, landing page, or email sequence
Customized discovery questionnaire
Competitive research
1-hour kickoff call
4 laser-focused days (Mon-Thurs)
1-hour wrap-up call to perfect the finished product
Fully wireframed homepage or landing page, ready for design 🎉
I am the Chief Strategist — and I’ll be the one who meets with you for the kickoff + wrap-up calls.
My whole team helps outline, write, and wireframe the copy.
Yes, all the copywriting happens in 4 days.
(Filling out the questionnaire happens before the Intensive.)
Well...the truly relevant question is: will your audience like it? Will it resonate with THEM?
(They're the folks we target — and they're the ones who matter here.)
While we cannot guarantee success (and any marketer who does is lying or overpromising 🙄), I can say with confidence that we’ve got a strong track record — our VIP clients love the copy we produce, and they’ve seen solid results. You can read case studies here and decide for yourself. 😊
Maybe — it depends on the complexity of your project and the number of pages you need.
During a Landing Page Intensive, we create one strong web page (6-8 sections).
Many clients choose to overhaul their homepage, or craft a landing page from scratch.
During a 5-week sprint, we create 5 full pages of web copy for you, plus a Positioning Brief.
Also, we usually have sooner availability for Intensives, while 5-week sprints are booked out further in advance.
If you’re not sure, take this 78-second quiz to see if you’re a good fit for the Intensive.
In many cases, yes.
While landing pages and homepage are our most popular product for this engagement, we can often create other key deliverables. Get in touch to describe your needs, and we’ll let you know if we can realistically swing it within this package.
Nope. 😊
Your involvement includes:
Total estimated time on your part: ~5 hours
The rest of the time, you can do your own thing (lead your team, grow your business, host impromptu office karaoke 🕺).
Each Landing Page Intensive guarantees a robust, 6-8 section page. If you have an additional short page or two that need to be written, we can offer you a Half-Day or Full-Day Intensive as an add-on, following this engagement.
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I’d put together a website for my business quickly and inexpensively — but it was producing zero results. The problem was the copy, and Michal’s package seemed like the perfect fix. She focuses on conversions and on getting results, and the timing — in a matter of days — spoke to me: I don’t like when things drag out for months.
Michal works quickly. She’s able to rapidly identify the most crucial points and lay them out clearly. I liked the wireframe she delivered, with its clear flow and the attention to all the factors that set me apart from competitors — she’s very adept at honing in on what’s different about my business. I also really appreciated that Michal worked directly with me on this project.
What sets Michal apart is the thoughtfulness behind her work. She’s results-driven — she truly cares that the copy will do what it’s supposed to do. While less seasoned writers simply execute, Michal is strategic and insightful — and unafraid to share her opinion. She’s not just thinking how can I make this client happy? She’s looking to make them truly happy, with real, measurable results.
And she’ll go above and beyond to make that happen. For example, in the course of my Intensive, Michal included several case studies as extras, along with the homepage copy. I was not expecting that! But Michal felt that the page needed the case studies to boost engagement and conversions, so she got them done.
Typically, when you engage an agency for govtech marketing projects, it’s weeks, even months before you get something substantial or ready-to-use. When we engaged Michal for an Intensive, I expected to get a half-finished document we’d have to build out internally. But what we got was a super detailed, ready-to-go brand messaging guide. I’ve never seen this level of maturity in deliverables with other agencies — especially from a short Intensive.
So many websites have too much going on. There’s too much information. Michal is straightforward, clear, and concise — she cuts to the chase. “Less is more” is how I’d describe her approach.
It was a joy working with her. She was warm and friendly and got what I was saying right away. I didn’t have to go into major depth with her. She understood the struggles right away. It seemed like we got a lot done in a short amount of time.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
