Michal immediately understood our brand and how we wanted it portrayed. She built a custom package that met our needs and budget...and included her expertise in brand strategy, in addition to copywriting.
She and her team overdelivered, making sure we were completely happy. We wanted our site to be perfect, and she embraced that challenge, with professionalism and warmth.
In fact, Michal became our strategic partner. At times, when we requested specific changes, Michal didn’t just tell us her opinion; she explained why those changes could hurt our branding and conversions. And she’d do that by sending us detailed videos, which was very meaningful to us. This made us feel like we were all part of the same team.
Michal also gave expert input on layout and design, website structure — she and her team were fully invested in the entire process.
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A startup-turned-industry-hero run by a quirky, perfectionist team, Planable's won multiple awards for the way they’ve disrupted social media teamwork. And for good reason: their content collaboration platform is a tool that erases the aggravation and compresses the time involved in creating, approving, and publishing content on social media. It’s helping both in-house and agency social media teams across the world streamline their work and scale faster — and have a little fun in the process.
Try Planable once, and you’re hooked. Foh-EVAH. (Planable’s retention numbers prove it.) But how do you get prospects to that point?
Planable’s first website was whipped up quickly as the company grew; the copy was generic, with no unique voice or cohesive message. It didn’t reflect the intuitively-designed platform, nor the super-smart and intentional people behind it — a missed opportunity for building emotional brand connection and loyalty.
And while the website outlined Planable’s features in detail, it didn’t prick a single pain point or demonstrate how MUCH smoother and easier social media workflows are with Planable. This made it hard for social media teams to understand how Planable can help them streamline and scale.
We served up the full shebang: a soup-to-nuts verbal branding + website package, starting with an in-depth Brand Messaging Guide (BMG, as we call it in-house). This “Brand Bible” would define their voice for all future assets.
Meticulous analysis of Planable’s brand personality, their wealth of voice-of-customer, and the overall industry landscape turned into a robust guide that broke down Planable’s distinctive, edgy voice into specific attributes, complete with examples, explanations of what it is *not*, and clear messaging guidelines.
With a clear BMG approved and in hand, we moved on to create the website — an engaging site with a distinctive voice that intrigues and persuades Planable’s target market to trial the product by demonstrating exactly how the platform makes social media creation a cinch.
Rich, specific copy (including vivid testimonials) paints a picture of the transformation from tear-your-hair-out “Before Planable” to drinks-on-me “After Planable.”
If your job involves social media content, Planable is a sleek collaboration tool that buys you time and saves your sanity. It was exciting and gratifying to work with this cutting-edge team that knows exactly what agencies need to uplevel their content management and grow.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
