Want to interview your client’s customers, but not sure what to ask?
Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈
Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy?
A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.
Includes:
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Good research plays a major role in the success of a creative project. With this template, I can go into an interview confident that at some point during the next 45 minutes, I'm going to strike gold.
Want to interview your client’s customers, but not sure what to ask?
Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈
Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy?
A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.
Includes:
Good research plays a major role in the success of a creative project. With this template, I can go into an interview confident that at some point during the next 45 minutes, I'm going to strike gold.
Want to price your worth — and stop pulling numbers out of a hat?
Not sure if you’re overcharging…or undercharging? 😬
Wish you could land on a price that doesn't make you SIMMER with resentment for the next 3 months of your life?
An encyclopedic, hyper-detailed (97-page!) directory that gives new and not-so-new copywriters clear pricing direction for 105 common copy types.
Plus a thorough foundation of pricing fundamentals — based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters worldwide. 🔥
This is a must-have! You’ll get a full Pricing Playbook with FAQs covering every key pricing question. It’s not a Pricing Guide. It’s a complete course on the art of pricing.
What should you ask your client on the kickoff call so you don’t need to send a dozen “quick question” emails during the project?
How can you guide this meeting effectively (so you don’t waste 2+ hours while Client narrates the entire evolution of their business)? 🙉
A comprehensive questionnaire template that gives you an efficient, time-saving structure for your discovery meeting — and makes you look PROFESH. 😎
Includes 49 carefully-crafted questions covering the 9 vital areas of your client’s business — so you get all the “meat” you need to do your job well, without reinventing the wheel.
I’d been doing discovery calls for a while before getting this template. While my discovery sessions always ran smoothly, I figured it's nice to see what’s out there, right? Well, I hadn’t even realized what I was missing. The breadth and detail of the questionnaire Blew. Me. Away. And significantly upped my efficiency — and the value I pass onto my clients. It’s about more than the discovery session. Using the Guide gave me a fuller, clearer, more complete picture of my client’s business so I get the copy right the first time — with less follow-up emails, clarifying phone calls, or revisions down the line. Happy clients, happy me.
That's why I’ve cut all fluff from my products.
So you get the maximum amount of practical takeaways with the least amount of time and effort.
My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏
We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
