Web Copy 101 Course

Ready to tackle the foundations of web copy?
Looking for guidance on how to structure and write a website without losing your mind?

Course

What it is:

A comprehensive 2-part course that covers everything you need to know about structuring and writing website copy.

Lifetime access to the recordings, slide decks, 2 cheatsheets, and 4 templates.

Includes 2 video trainings:

The Ultimate Homepage Masterclass (46 mins):

The 5 essential building blocks of a homepage
The 9 questions your reader is asking (and why you need to know them)
What eyebrow copy is — and how to use it
The value of a hierarchical conversation (and what that even means)
The 6 most common homepage sections — and when to use each
The ideal — and most intuitive — wireframe structure (for every homepage section)
When to go short — or long — in each section
When to skip the Pain section entirely

The Ultimate Guide to Site Architecture and Inner Web Pages:
About, Team, and Services Pages (1.23 hours)

About, Team, & Service pages — core structure and strategies to make them compelling
The 3 key questions that will stimulate your visual thinking
The quick-and-clean guide to website grammar etiquette
27 Michal-approved examples of About pages, Services pages, Team pages, copy-complementing visuals, and more

Plus 7 bonuses!

SaaS site map template
Service provider site map template
About, Team, & Service page templates
Homepage cheatsheet summarizing everything you need to keep in mind when structuring homepages‍
Web copy cheatsheet summarizing all key points to remember for writing inner pages

$197

Check it out

“Gave me the direction I needed”

Michal, you are officially my knight in shining armor. I had 3 service pages that were TORTURING me. Your template + masterclass gave me the direction I needed to finally finish them up."

Eliana Cline, B2B Copywriter

Ready to tackle the foundations of web copy?
Looking for guidance on how to structure and write a website without losing your mind?

Template

What it is:

A comprehensive 2-part course that covers everything you need to know about structuring and writing website copy.

Lifetime access to the recordings, slide decks, 2 cheatsheets, and 4 templates.

Includes 2 video trainings:

The Ultimate Homepage Masterclass (46 mins):

The 5 essential building blocks of a homepage
The 9 questions your reader is asking (and why you need to know them)
What eyebrow copy is — and how to use it
The value of a hierarchical conversation (and what that even means)
The 6 most common homepage sections — and when to use each
The ideal — and most intuitive — wireframe structure (for every homepage section)
When to go short — or long — in each section
When to skip the Pain section entirely

The Ultimate Guide to Site Architecture and Inner Web Pages:
About, Team, and Services Pages (1.23 hours)

About, Team, & Service pages — core structure and strategies to make them compelling
The 3 key questions that will stimulate your visual thinking
The quick-and-clean guide to website grammar etiquette
27 Michal-approved examples of About pages, Services pages, Team pages, copy-complementing visuals, and more

Plus 7 bonuses!

SaaS site map template
Service provider site map template
About, Team, & Service page templates
Homepage cheatsheet summarizing everything you need to keep in mind when structuring homepages‍
Web copy cheatsheet summarizing all key points to remember for writing inner pages

$197

Check it out

“Gave me the direction I needed”

Michal, you are officially my knight in shining armor. I had 3 service pages that were TORTURING me. Your template + masterclass gave me the direction I needed to finally finish them up."

Eliana Cline, B2B Copywriter

You might also like these courses:

You’re not ready for a comprehensive copy program
— but you’d love to start somewhere.

What if you could get a solid foundational course to put you on the right track?

CopyStarter

Template

Course

What it is:

A self-paced starter course that will jumpstart your copywriting skills and give you tools to start writing copy.

In CopyStarter, we’ve included video trainings and templates that cover the fundamentals of copywriting & marketing so you can gain a solid understanding of the building blocks you need for great copy.

Includes:

The Writing Fundamentals Playbook — a detailed, example-packed guide featuring 12 fundamental rules that will transform the way you write — for life (with a quick-review checklist)
4 content-packed modules (each between 30-90 minutes long) to help you get started with confidence
4 go-to cheatsheets that you'll pull out and reference again and again
5 guides & templates so you'll never start from scratch

Check it out

"Was everything it promised"

‍

CopyStarter was everything it promised — it helped me understand the basic principles of marketing, persuasion, and copywriting. As a designer, my clients expect me to also be a master copywriter/marketer. I was really thrown for a loop when I had to write copy for an ad for the first time. Taking this course gave me the tools to confidently create an ad from start to finish.

‍Each module was super clear. The slides were so helpful — I not only heard the material, I absorbed it visually. I also appreciated how everything was broken down very clearly (think checklists) and reviewed repeatedly. It helped me retain the information.

Breindy Livan

Work-life balance is HARD.

It's the struggle nobody talks about because they don't want to come across as “Frazzled Mom” or “Distracted Dad.” So they keep quiet, but day-to-day it drags them down — sapping them of vitality and purpose.

Building an agency, managing a 5-person team, running multiple programs — all while birthing and raising 6 kids — has taught me a thing or two.

And I’ve put it into a masterclass, which I’ve presented to 100s of freelancers.

The Work-Life Balance Masterclass

Template

Course

What it is:

An insider, no-holds-barred look into my actual daily schedule — where I share all the tricks that worked for me (and all the ones that didn’t).

Discover:

The 4D Magical Method for shrinking (and taming) your to-do list
9 You-can-SO-do-this productivity strategies + exactly how I apply them
‍How to Get. More. Done. (without a 30-hour day)
‍The Four Burners Theory (and how to prioritize what matters most)
‍Delegation secrets: how to stop doing it all (and still stay in control)
How your relationships can survive your business...and thrive
‍The akshual number of daily hours I work
My full daily schedule in gory detail (you’ll be surprised!)
Why you can still be a good mama without insta-worthy dinners

$179

Check it out

"Techniques that I can actually implement into my work and life."

My work-life balance is a bit unique (and a lot challenging), so I was skeptical that I’d learn anything that I could copy-paste into my life, as is. Boy was I wrong.

I’ve already printed a slide and taped it to my monitor. I’m experimenting with my to do list even though I was happy with the way I was planning my time before.

Oh and just wait until you see what Michal does at 5pm every day. I’m definitely adding that into my daily schedule.

Michal takes your life into account, not just your work. And that makes all the difference between beating yourself up that you can’t get anything done – even with all timers and internet blocks and focus music playlists – and actually getting more done.

NIkki Elbaz, Email Conversion Copywriter

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of:

sitting through a 3-hour (rambling) video course…and coming out with a half-hour’s worth (!) of insight 😣
reading a 437-page book that could have been a blog post 🙄
buying a digital product only to discover that it’s 60% bloat, and never even using it once 🙈

That's why I’ve cut all fluff from my products.

Time invested

Practical
gain

Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.‍

My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.