You’re not ready for a comprehensive copy program
— but you’d love to start somewhere.
What if you could get a solid foundational course to put you on the right track?
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A self-paced starter course that will jumpstart your copywriting skills and give you tools to start writing copy.
In CopyStarter, we’ve included video trainings and templates that cover the fundamentals of copywriting & marketing so you can gain a solid understanding of the building blocks you need for great copy.
Includes:
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CopyStarter was everything it promised — it helped me understand the basic principles of marketing, persuasion, and copywriting. As a designer, my clients expect me to also be a master copywriter/marketer. I was really thrown for a loop when I had to write copy for an ad for the first time. Taking this course gave me the tools to confidently create an ad from start to finish.
Each module was super clear. The slides were so helpful — I not only heard the material, I absorbed it visually. I also appreciated how everything was broken down very clearly (think checklists) and reviewed repeatedly. It helped me retain the information.
You’re not ready for a comprehensive copy program
— but you’d love to start somewhere.
What if you could get a solid foundational course to put you on the right track?
A self-paced starter course that will jumpstart your copywriting skills and give you tools to start writing copy.
In CopyStarter, we’ve included video trainings and templates that cover the fundamentals of copywriting & marketing so you can gain a solid understanding of the building blocks you need for great copy.
Includes:
CopyStarter was everything it promised — it helped me understand the basic principles of marketing, persuasion, and copywriting. As a designer, my clients expect me to also be a master copywriter/marketer. I was really thrown for a loop when I had to write copy for an ad for the first time. Taking this course gave me the tools to confidently create an ad from start to finish.
Each module was super clear. The slides were so helpful — I not only heard the material, I absorbed it visually. I also appreciated how everything was broken down very clearly (think checklists) and reviewed repeatedly. It helped me retain the information.
If you've freelanced for more than 3.5 days, you know that writing client emails is HARD. Chances are that at *least* once a week you wonder:
"How do I write THIS email??"
You want to sound professional. But also warm. But also maintain boundaries. But also show flexibility. But also get paid.
If you're nodding right now...THIS MASTERCLASS IS FOR YOU
A 27-minute JAM-PACKED video + 2-page cheatsheet outlining the email strategies you need to get favorable responses — even in the stickiest situations.
Walk away with:
PLUS the 2-page cheatsheet (so you can refresh your email skills FAST — without having to watch the video again. Because as much as you love my voice 😂, you also have a life.)
The masterclass and the email templates are great. Your classes are always clear, concrete and to the point! I loved the tips on defusing sticky situations with clients, especially with real-life examples in the masterclass. The template that’ll come in most handy is the scope creep email.
Your client wants a brochure — but do they really need a brochure?
What kind of brochure would work best for them? (Trifold? Bifold? Bazillifold?)
What sections and information do I need to include? (And in what order?)
A comprehensive 1.5 hour mini-course, giving you everything you need to strategize, lay out, and write effective brochures.
It includes:
ALSO includes 3 bonuses:
This was enlightening, structured, and actionable. And with Michal’s trademark teaching style — clear, fascinating, and thrilling at once. I love how Michal used examples so it’s not just theory. Those acronyms — brilliant! When a client asks for a brochure, all I need to think is “GDPR”!
That's why I’ve cut all fluff from my products.
So you get the maximum amount of practical takeaways with the least amount of time and effort.
My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏
We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
