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You’re not ready for a comprehensive copy program
but you’d love to start somewhere.

What if you could get a solid foundational course to put you on the right track?

Course
What it is:

A self-paced starter course that will jumpstart your copywriting skills and give you tools to start writing copy.

In CopyStarter, we’ve included video trainings and templates that cover the fundamentals of copywriting & marketing so you can gain a solid understanding of the building blocks you need for great copy.

Includes:

  • The Writing Fundamentals Playbook — a detailed, example-packed guide featuring 12 fundamental rules that will transform the way you write — for life (with a quick-review checklist)
  • 4 content-packed modules (each between 30-90 minutes long) to help you get started with confidence 
  • 4 go-to cheatsheets that you'll pull out and reference again and again
  • 5 guides & templates so you'll never start from scratch
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"Was everything it promised"

CopyStarter was everything it promised — it helped me understand the basic principles of marketing, persuasion, and copywriting. As a designer, my clients expect me to also be a master copywriter/marketer. I was really thrown for a loop when I had to write copy for an ad for the first time. Taking this course gave me the tools to confidently create an ad from start to finish.

Each module was super clear. The slides were so helpful — I not only heard the material, I absorbed it visually. I also appreciated how everything was broken down very clearly (think checklists) and reviewed repeatedly. It helped me retain the information.

Breindy Livan

You’re not ready for a comprehensive copy program
but you’d love to start somewhere.

What if you could get a solid foundational course to put you on the right track?

Template
What it is:

A self-paced starter course that will jumpstart your copywriting skills and give you tools to start writing copy.

In CopyStarter, we’ve included video trainings and templates that cover the fundamentals of copywriting & marketing so you can gain a solid understanding of the building blocks you need for great copy.

Includes:

  • The Writing Fundamentals Playbook — a detailed, example-packed guide featuring 12 fundamental rules that will transform the way you write — for life (with a quick-review checklist)
  • 4 content-packed modules (each between 30-90 minutes long) to help you get started with confidence 
  • 4 go-to cheatsheets that you'll pull out and reference again and again
  • 5 guides & templates so you'll never start from scratch
Star iconStar iconStar iconStar iconStar icon
"Was everything it promised"

CopyStarter was everything it promised — it helped me understand the basic principles of marketing, persuasion, and copywriting. As a designer, my clients expect me to also be a master copywriter/marketer. I was really thrown for a loop when I had to write copy for an ad for the first time. Taking this course gave me the tools to confidently create an ad from start to finish.

Each module was super clear. The slides were so helpful — I not only heard the material, I absorbed it visually. I also appreciated how everything was broken down very clearly (think checklists) and reviewed repeatedly. It helped me retain the information.

Breindy Livan

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Your colleagues and friends rave about LinkedIn.

You know it's a goldmine for business…but you're not sure how to get started and it just feels overwhelming?

The Complete LinkedIn Mini-Course

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Course
What it is:

I 10Xed my revenue in 18 months using LinkedIn alone. Now, 80% of our clients come from LinkedIn — or referrals from people who found me there. 

What it is:

In this mini-course, I break down how to build a compelling profile — and create lead-generating content on LinkedIn, even if you’re not a writer.

Discover:

  • The 4 most important elements of your profile (hint: you may be surprised!)
  • How to optimize EVERY section of your profile
  • The 5 most strategic ways to structure your LinkedIn headline
  • Why your About summary is not a resume — and what that means for how you structure it
  • Why LinkedIn *is* a goldmine of leads — even if you’re a B2C business 
  • The 4 pillars of LinkedIn lead generation
  • What makes content “valuable” for real 

and more.

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“The difference is night and day”

After listening to Michal’s mini-course, it became instantly obvious that my profile needed a major makeover. The difference is night and day. This is an amazing presentation about what makes a great profile and content.

Yisrael Picker, MSW

Work-life balance is HARD. 

It's the struggle nobody talks about because they don't want to come across as “Frazzled Mom” or “Distracted Dad.” So they keep quiet, but day-to-day it drags them down — sapping them of vitality and purpose.

Building an agency, managing a 5-person team, running multiple programs — all while birthing and raising 6 kids — has taught me a thing or two.

And I’ve put it into a masterclass, which I’ve presented to 100s of freelancers.

The Work-Life Balance Masterclass

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Course
What it is:

An insider, no-holds-barred look into my actual daily schedule — where I share all the tricks that worked for me (and all the ones that didn’t).

Discover:

  • The 4D Magical Method for shrinking (and taming) your to-do list
  • 9 You-can-SO-do-this productivity strategies + exactly how I apply them
  • How to Get. More. Done. (without a 30-hour day)
  • The Four Burners Theory (and how to prioritize what matters most)
  • Delegation secrets: how to stop doing it all (and still stay in control)
  • How your relationships can survive your business...and thrive
  • The akshual number of daily hours I work
  • My full daily schedule in gory detail (you’ll be surprised!)
  • Why you can still be a good mama without insta-worthy dinners
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"Techniques that I can actually implement into my work and life."

My work-life balance is a bit unique (and a lot challenging), so I was skeptical that I’d learn anything that I could copy-paste into my life, as is. Boy was I wrong.

I’ve already printed a slide and taped it to my monitor. I’m experimenting with my to do list even though I was happy with the way I was planning my time before.

Oh and just wait until you see what Michal does at 5pm every day. I’m definitely adding that into my daily schedule.

Michal takes your life into account, not just your work. And that makes all the difference between beating yourself up that you can’t get anything done – even with all timers and internet blocks and focus music playlists – and actually getting more done.

NIkki Elbaz, Email Conversion Copywriter

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of: 
  • sitting through a 3-hour (rambling) video course…and coming out with a half-hour’s worth (!) of insight 😣 
  • reading a 437-page book that could have been a blog post 🙄
  • buying a digital product only to discover that it’s 60% bloat, and never even using it once 🙈

That's why I’ve cut all fluff from my products.

Time invested
Practical
gain
Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.

My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up. 

Sounds like we’re doing something right 😉

Questions? Ideas? Quesadillas?

We’d love to hear from you. 😊