Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?
See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).
Includes:
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Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.
Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?
See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).
Includes:
Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.
Want to price your worth â and stop pulling numbers out of a hat?Â
Not sure if youâre overchargingâŚor undercharging? đŹ
Wish you could land on a price that doesn't make you SIMMER with resentment for the next 3 months of your life?
An encyclopedic, hyper-detailed (97-page!) directory that gives new and not-so-new copywriters clear pricing direction for 105 common copy types.â
Plus a thorough foundation of pricing fundamentals â based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters worldwide. đĽ
This is a must-have! Youâll get a full Pricing Playbook with FAQs covering every key pricing question. Itâs not a Pricing Guide. Itâs a complete course on the art of pricing.
What should you ask your client on the kickoff call so you donât need to send a dozen âquick questionâ emails during the project?
How can you guide this meeting effectively (so you donât waste 2+ hours while Client narrates the entire evolution of their business)? đ
A comprehensive questionnaire template that gives you an efficient, time-saving structure for your discovery meeting â and makes you look PROFESH. đ
Includes 49 carefully-crafted questions covering the 9 vital areas of your clientâs business â so you get all the âmeatâ you need to do your job well, without reinventing the wheel.
Iâd been doing discovery calls for a while before getting this template. While my discovery sessions always ran smoothly, I figured it's nice to see whatâs out there, right? Well, I hadnât even realized what I was missing. The breadth and detail of the questionnaire Blew. Me. Away. And significantly upped my efficiency â and the value I pass onto my clients. Itâs about more than the discovery session. Using the Guide gave me a fuller, clearer, more complete picture of my clientâs business so I get the copy right the first time â with less follow-up emails, clarifying phone calls, or revisions down the line. Happy clients, happy me.
That's why Iâve cut all fluff from my products.
So you get the maximum amount of practical takeaways with the least amount of time and effort.â
My trainings are not the kind you can watch on 2X â while scrolling LinkedIn â and still not miss a thing. đ
We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.Â
I lead a team that writes precise, punchy B2B web copy â and I train copywriters & freelancers with products they actually use (againandagainandagain).
