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The Brand Messaging Guide Template

Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?

Course
What it is:

See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).

Includes:

  • A thorough process for breaking down “brand” & “voice” (so you can define your client’s persona, mantra, copy cadence, and more)
  • A “how-to” depiction of target audience and their pains (so you can paint the picture of an ideal customer + the perfect path to conversion)
  • An organized method for dissecting your client’s core benefits (so you know — and they know — what needs to be emphasized in your copy)
  • A tried-and-true system for surveying the competition for your advantage(so you deeply understand the market and how your client can stand out)
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“Exceptional products”

Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.

Lauren Bos, BosCopy.co

Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?

Template
What it is:

See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).

Includes:

  • A thorough process for breaking down “brand” & “voice” (so you can define your client’s persona, mantra, copy cadence, and more)
  • A “how-to” depiction of target audience and their pains (so you can paint the picture of an ideal customer + the perfect path to conversion)
  • An organized method for dissecting your client’s core benefits (so you know — and they know — what needs to be emphasized in your copy)
  • A tried-and-true system for surveying the competition for your advantage(so you deeply understand the market and how your client can stand out)
Star iconStar iconStar iconStar iconStar icon
“Exceptional products”

Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.

Lauren Bos, BosCopy.co

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Want to price your worth — and stop pulling numbers out of a hat
Not sure if you’re overcharging…or undercharging? 😬

Wish you could land on a price that doesn't make you SIMMER with resentment for the next 3 months of your life?

The Ultimate Pricing Guide for Copywriters

Template
Course
What it is:

An encyclopedic, hyper-detailed (97-page!) directory that gives new and not-so-new copywriters clear pricing direction for 105 common copy types.

Plus a thorough foundation of pricing fundamentals — based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters worldwide. 🔥

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“It’s not a Pricing Guide — it’s a complete course on the art of pricing.”

This is a must-have! You’ll get a full Pricing Playbook with FAQs covering every key pricing question. It’s not a Pricing Guide. It’s a complete course on the art of pricing.

Olena Bomko, product marketer & writer

What should you ask your client on the kickoff call so you don’t need to send a dozen “quick question” emails during the project?

How can you guide this meeting effectively (so you don’t waste 2+ hours while Client narrates the entire evolution of their business)? 🙉

The Complete Client Discovery Questionnaire

Template
Course
What it is:

A comprehensive questionnaire template that gives you an efficient, time-saving structure for your discovery meeting — and makes you look PROFESH. 😎

Includes 49 carefully-crafted questions covering the 9 vital areas of your client’s business — so you get all the “meat” you need to do your job well, without reinventing the wheel.

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“The breadth and detail of the questionnaire Blew. Me. Away.”

I’d been doing discovery calls for a while before getting this template. While my discovery sessions always ran smoothly, I figured it's nice to see what’s out there, right? Well, I hadn’t even realized what I was missing. The breadth and detail of the questionnaire Blew. Me. Away. And significantly upped my efficiency — and the value I pass onto my clients. It’s about more than the discovery session. Using the Guide gave me a fuller, clearer, more complete picture of my client’s business so I get the copy right the first time — with less follow-up emails, clarifying phone calls, or revisions down the line. Happy clients, happy me.

Rachel Fakheri, CEO of Furrow, a product marketing agency

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of: 
  • sitting through a 3-hour (rambling) video course…and coming out with a half-hour’s worth (!) of insight 😣 
  • reading a 437-page book that could have been a blog post 🙄
  • buying a digital product only to discover that it’s 60% bloat, and never even using it once 🙈

That's why I’ve cut all fluff from my products.

Time invested
Practical
gain
Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.

My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up. 

Sounds like we’re doing something right 😉

Questions? Ideas? Quesadillas?

We’d love to hear from you. 😊
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