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The Brand Messaging Guide Template

Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?

Course
What it is:

See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).

Includes:

  • A thorough process for breaking down “brand” & “voice” (so you can define your client’s persona, mantra, copy cadence, and more)
  • A “how-to” depiction of target audience and their pains (so you can paint the picture of an ideal customer + the perfect path to conversion)
  • An organized method for dissecting your client’s core benefits (so you know — and they know — what needs to be emphasized in your copy)
  • A tried-and-true system for surveying the competition for your advantage(so you deeply understand the market and how your client can stand out)
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“Exceptional products”

Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.

Lauren Bos, BosCopy.co

Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?

Template
What it is:

See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).

Includes:

  • A thorough process for breaking down “brand” & “voice” (so you can define your client’s persona, mantra, copy cadence, and more)
  • A “how-to” depiction of target audience and their pains (so you can paint the picture of an ideal customer + the perfect path to conversion)
  • An organized method for dissecting your client’s core benefits (so you know — and they know — what needs to be emphasized in your copy)
  • A tried-and-true system for surveying the competition for your advantage(so you deeply understand the market and how your client can stand out)
Star iconStar iconStar iconStar iconStar icon
“Exceptional products”

Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.

Lauren Bos, BosCopy.co

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You want to offer a retainer to a client, but how should you structure it?
What should you include in your contract?

The Complete Retainer Contract

Template
Course
What it is:

An expectation-setting contract to ensure your retainer low-stress — and long-term.

Includes:

  • Definitions of retainer scope + copywriter & client responsibilities (so there’s no “But I meant…” after you’ve invested dozens of hours in a deliverable)
  • Clearly delineated payment schedule & terms, including trial period (so you eliminate that awkward “I'm not sure this is working” convo)
  • Clear timeline & turnaround clauses (so you set expectations from the start, and ensure they don’t expect email responses at 11 pm)
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A client reached out for retainer work and the contract was extremely helpful. It had all the information I needed and saved me many hours of stress.

Chaya Hausmann, Copywriter

Want to look good when presenting your web copy?

Want to wireframe your copy — but don’t wanna spend 37 minutes formatting that annoying table to just move over *there*!?!

The Landing Page Wireframe Template

Template
Course
What it is:

A solid wireframe makes YOU look great — and helps your client visualize how everything will flow (AKA fewer revision requests).

Our second-most popular product, this Gdoc wireframe template will save you up to 3 hours on every web copy project. 🤯

Includes:

  • 35 typical landing page sections neatly formatted so you can stop fiddling around — and impress your clients with eye-candy deliverables
  • Key guidance about the essential elements to include in each section so every detail adds value 
  • Multiple layout options so you can easily pick the most effective supporting design 
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"This template is GOLD!"

I'd buy it just for the entertainment value of the placeholder copy...but the true value is its easy adaptability for almost any client in most industries.

Esti Bald, Director of Marketing, LINKS

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of: 
  • sitting through a 3-hour (rambling) video course…and coming out with a half-hour’s worth (!) of insight 😣 
  • reading a 437-page book that could have been a blog post 🙄
  • buying a digital product only to discover that it’s 60% bloat, and never even using it once 🙈

That's why I’ve cut all fluff from my products.

Time invested
Practical
gain
Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.

My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up. 

Sounds like we’re doing something right 😉

Questions? Ideas? Quesadillas?

We’d love to hear from you. 😊
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