Want to interview your client’s customers, but not sure what to ask?
Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈
Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy?
A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.
Includes:
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Good research plays a major role in the success of a creative project. With this template, I can go into an interview confident that at some point during the next 45 minutes, I'm going to strike gold.
Want to interview your client’s customers, but not sure what to ask?
Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈
Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy?
A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.
Includes:
Good research plays a major role in the success of a creative project. With this template, I can go into an interview confident that at some point during the next 45 minutes, I'm going to strike gold.
What should you include in your contract?
How should you phrase the terms?
Avoid misunderstandings — and clarify policies upfront — with a contract designed for copy projects. Define and set expectations for project scope, revisions, and all copywriter + client responsibilities.
No more
…after you’ve invested dozens of hours or days.
Includes the essential terms & clauses compiled over 15+ years of copywriting and dozens of conversations with colleagues (so you save yourself from pricey mistakes and weeks months of grief).
Incredibly valuable, especially for high-stakes projects. It includes multiple clauses that prevent trouble down the line — like designating a single point of contact (don’t skip that or you’ll regret it!) and asking upfront for permission to include work in your portfolio. My clients always appreciate the clarity and professionalism. And I feel confident that when I use this contract, I’m covered.
Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?
See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).
Includes:
Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.
That's why I’ve cut all fluff from my products.
So you get the maximum amount of practical takeaways with the least amount of time and effort.
My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏
We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
