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The Complete Customer Interview Template

Want to interview your client’s customers, but not sure what to ask?

Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈

Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy? 

Course
What it is:

A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.

Includes:

  • Clear explanations of the reasoning behind each question (so you understand why you’re asking...and can dig further if needed)
  • Targeted questions that access the client’s “before & afters” (so you get a clear understanding of the “solution” in voice-of-customer)
  • On-the-money questions that get you hard numbers (so you get impressive, believable social proof)
  • Specific questions that glean insight into what clients want and don’t want (so you know exactly how to direct your copy)
  • A copy-paste version that’s easy to, well, copy-and-paste (so you don’t waste a minute on technical stuff)
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“Confident I’m going to strike gold”

Good research plays a major role in the success of a creative project. With this template, I can go into an interview confident that at some point during the next 45 minutes, I'm going to strike gold.

Danny Louis, NPO Copywriter

Want to interview your client’s customers, but not sure what to ask?

Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈

Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy? 

Template
What it is:

A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.

Includes:

  • Clear explanations of the reasoning behind each question (so you understand why you’re asking...and can dig further if needed)
  • Targeted questions that access the client’s “before & afters” (so you get a clear understanding of the “solution” in voice-of-customer)
  • On-the-money questions that get you hard numbers (so you get impressive, believable social proof)
  • Specific questions that glean insight into what clients want and don’t want (so you know exactly how to direct your copy)
  • A copy-paste version that’s easy to, well, copy-and-paste (so you don’t waste a minute on technical stuff)
Star iconStar iconStar iconStar iconStar icon
“Confident I’m going to strike gold”

Good research plays a major role in the success of a creative project. With this template, I can go into an interview confident that at some point during the next 45 minutes, I'm going to strike gold.

Danny Louis, NPO Copywriter

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What should you include in your contract?
How should you phrase the terms?

The Complete Copywriter Contract

Template
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What it is:

Avoid misunderstandings — and clarify policies upfront — with a contract designed for copy projects. Define and set expectations for project scope, revisions, and all copywriter + client responsibilities.

No more

  • “Can we just add this?”
  • “Can we just drop that?
  • “But what I really meant was…” 

…after you’ve invested dozens of hours or days.

Includes the essential terms & clauses compiled over 15+ years of copywriting and dozens of conversations with colleagues (so you save yourself from pricey mistakes and weeks months of grief).

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“I feel confident that when I use this contract, I’m covered.”

Incredibly valuable, especially for high-stakes projects. It includes multiple clauses that prevent trouble down the line — like designating a single point of contact (don’t skip that or you’ll regret it!) and asking upfront for permission to include work in your portfolio. My clients always appreciate the clarity and professionalism. And I feel confident that when I use this contract, I’m covered.

Sara Tyberg, AgentC Marketing

Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?

The Brand Messaging Guide Template

Template
Course
What it is:

See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).

Includes:

  • A thorough process for breaking down “brand” & “voice” (so you can define your client’s persona, mantra, copy cadence, and more)
  • A “how-to” depiction of target audience and their pains (so you can paint the picture of an ideal customer + the perfect path to conversion)
  • An organized method for dissecting your client’s core benefits (so you know — and they know — what needs to be emphasized in your copy)
  • A tried-and-true system for surveying the competition for your advantage(so you deeply understand the market and how your client can stand out)
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“Exceptional products”

Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.

Lauren Bos, BosCopy.co

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of: 
  • sitting through a 3-hour (rambling) video course…and coming out with a half-hour’s worth (!) of insight 😣 
  • reading a 437-page book that could have been a blog post 🙄
  • buying a digital product only to discover that it’s 60% bloat, and never even using it once 🙈

That's why I’ve cut all fluff from my products.

Time invested
Practical
gain
Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.

My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up. 

Sounds like we’re doing something right 😉

Questions? Ideas? Quesadillas?

We’d love to hear from you. 😊
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