The Complete Customer Interview Template

‍Want to interview your client’s customers, but not sure what to ask?

Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈

Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy?

Course

What it is:

A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.

Includes:

Clear explanations of the reasoning behind each question (so you understand why you’re asking...and can dig further if needed)
Targeted questions that access the client’s “before & afters” (so you get a clear understanding of the “solution” in voice-of-customer)
On-the-money questions that get you hard numbers (so you get impressive, believable social proof)
Specific questions that glean insight into what clients want and don’t want (so you know exactly how to direct your copy)
A copy-paste version that’s easy to, well, copy-and-paste (so you don’t waste a minute on technical stuff)

$37

Check it out

“Confident I’m going to strike gold”

Good research plays a major role in the success of a creative project. With this template, I can go into an interview confident that at some point during the next 45 minutes, I'm going to strike gold.

Danny Louis, NPO Copywriter

‍Want to interview your client’s customers, but not sure what to ask?

Want to squeeze the most out of the interview — without embarrassing yourself (or your client)? 🙈

Want to avoid the dreaded “yes, it was great!!” response — and get AKSHUALLY golden lines you can use in your copy?

Template

What it is:

A customizable 33-question template that’s been refined over years — and dozens of clients — so you have a tried-and-true set of questions to work off.

Includes:

Clear explanations of the reasoning behind each question (so you understand why you’re asking...and can dig further if needed)
Targeted questions that access the client’s “before & afters” (so you get a clear understanding of the “solution” in voice-of-customer)
On-the-money questions that get you hard numbers (so you get impressive, believable social proof)
Specific questions that glean insight into what clients want and don’t want (so you know exactly how to direct your copy)
A copy-paste version that’s easy to, well, copy-and-paste (so you don’t waste a minute on technical stuff)

$37

Check it out

“Confident I’m going to strike gold”

Danny Louis, NPO Copywriter

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of:

sitting through a 3-hour (rambling) video course…and coming out with a half-hour’s worth (!) of insight 😣
reading a 437-page book that could have been a blog post 🙄
buying a digital product only to discover that it’s 60% bloat, and never even using it once 🙈

That's why I’ve cut all fluff from my products.

Time invested

Practical
gain

Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.‍

My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.